We will provide your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account and inclusive of management of up to 2 platforms. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners. The same will be implemented on other platforms such as Facebook, Instagram and Snapchat. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Re-marketing campaign that will target people who already visited your site.
Includes free Landing Page Analysis, daily performance monitoring, reporting and Project Manager consultation.
Product Details
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Platform
We utilize the correct platform to achieve the goals for your busness. Depending on your needs, we select up to two of the following platforms: Google Search Campaigns, Snapchat, Facebook, Instagram, and create tailor-made Re-marketing campaigns.
- Search Marketing Platform: Yes
- Google Display Network: Yes
- Remarketing: Yes
- Text Ads: Yes -
Ad Extensions
By analyzing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
- App Extensions
- Call Extensions
- Location Extensions
- Review Extensions
- Sitelink Extensions
- Callout Extensions -
Search Campaign Setup
Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.
- Keyword Research: 6 hours
- Daily Budget Set-up
- Ad Scheduling
- Campaign Structuring
- Ad Copy Creation
- Ad Extensions
- Set-up Report -
Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
- Bid Optimization: Twice a week
- Auditing
- Bidding
- Ad Copy Test
- Ad Extension Management
- Keyword Management
- Negative Keywords
- Report Analysis
- Report Generation: Monthly -
Google Display Network and Re-marketing
For branding and Re-marketing campaigns, we recommend Google Display Network. Banner Ads not included.
- Re-marketing List
- Banner Ads Setup
- Audience Creation
- Text / Image / Responsive Ad Format